Columbus

Report: Columbus Crew SC considering changing name, colors, logo


Pat Brennan, Cincinnati Enquirer Published 11:51 a.m. ET Jan. 29, 2020

Aug 10, 2019; Columbus, OH, USA; FC Cincinnati fans celebrate after a goal by forward Darren Mattocks (11) against Columbus Crew SC at MAPFRE Stadium.Aug 10, 2019; Columbus, OH, USA; Fans look on as FC Cincinnati celebrate their second goal of the game against Columbus Crew SC at MAPFRE Stadium.Aug 10, 2019; Columbus, OH, USA; Columbus Crew SC forward Gyasi Zardes (11) scores on a PK against FC Cincinnati at MAPFRE Stadium.Aug 10, 2019; Columbus, OH, USA; FC Cincinnati goalkeeper Przemyslaw Tyton (22) collides with defender Kendall Waston (2) whil emaking a save against Columbus Crew SCat MAPFRE Stadium.Aug 10, 2019; Columbus, OH, USA; FC Cincinnati forward Darren Mattocks (11) scores a goal off of a corner in the first half of the match against the Columbus Crew SC at MAPFRE Stadium.Aug 10, 2019; Columbus, OH, USA; FC Cincinnati forward Darren Mattocks (11) celebrates his goal with teammates in the first half of the match against the Columbus Crew SC at MAPFRE Stadium.Aug 10, 2019; Columbus, OH, USA; FC Cincinnati midfielder Emmanuel Ledesma (45) celebrates his goal in the first half of the match against the Columbus Crew SC at MAPFRE Stadium.Aug 10, 2019; Columbus, OH, USA; FC Cincinnati forward Darren Mattocks (11) celebrates his goal with teammates in the first half of the match against the Columbus Crew SC at MAPFRE Stadium.Aug 10, 2019; Columbus, OH, USA; FC Cincinnati midfielder Emmanuel Ledesma (45) kicks and scores a goal in the first half of the match against the Columbus Crew SC at MAPFRE Stadium.Aug 10, 2019; Columbus, OH, USA; FC Cincinnati midfielder Emmanuel Ledesma (45) celebrates his goal in the first half of the match against the Columbus Crew SC at MAPFRE Stadium.

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Change in most things is inevitable, but the FC Cincinnati-Columbus Crew SC “Hell is Real” derby could be set for change that would completely alter the landscape of this burgeoning soccer feud.

Mere days after one seismic shift – Fanendo Adi, FC Cincinnati’s first show-stopping player acquisition, defected to Columbus via a waiver claim by Crew SC – The Columbus Dispatch reports Central Ohio’s MLS franchise is considering a brand overhaul. 

Columbus Crew SC forward Gyasi Zerdes (11) shoots on goal in the second half of the MLS match between FC Cincinnati and Columbus Crew SC on Sunday, Aug. 15, 2019, in Cincinnati.

Columbus Crew SC forward Gyasi Zerdes (11) shoots on goal in the second half of the MLS match between FC Cincinnati and Columbus Crew SC on Sunday, Aug. 15, 2019, in Cincinnati.

 (Photo: Albert Cesare)

The iconic black and gold, as well as Crew SC’s revamped badge that’s just a few years old, could become a thing of the past.

The Dispatch’s Michael Arace (@MichaelArace1) reports

“Sources close to the Crew’s front office have told The Dispatch that the team is thinking seriously about changing its name, colors and logo by the time its new stadium opens in the summer of 2021.”

Columbus was the very first MLS club. In North American soccer circles, black and gold is synonymous with Crew SC.

Those are the colors FC Cincinnati fans first learned to dislike when the clubs met for the first time ever in the 2017  U.S. Open Cup

Columbus carried the same colors and branding into the 2019 season, when the clubs inaugurated Hell is Real at the MLS level. 

FC Cincinnati fans won’t soon forget the pain Crew SC and a legion of black-and-gold-clad supporters inflicted on them last summer in a 3-1 Columbus victory at Nippert Stadium.

Those memories could all look very dated soon, though, if Crew SC moved forward with the changes its considering. 

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