Montreal Impact

Fan group launches petition against rebranding of Impact

Breadcrumb Trail Links

  1. Sports
  2. Soccer
  3. MLS
  4. Club de Foot Montréal

“We were mostly shocked by what we saw … like most people,” says Felipe Vera, a member of the Ultras Montréal.

Author of the article:

Herb Zurkowsky  •  Montreal Gazette

Publishing date:

Jan 23, 2021  •  January 23, 2021  •  2 minute read  •  comment bubbleJoin the conversation Kevin Gilmore, president and CEO, centre, with creative co-directors Paul Labonte, left, and Justin Kingsley at Stade Saputo on  Jan. 14, 2021. The club has rebranded the team as Club de Foot Montréal.Kevin Gilmore, president and CEO, centre, with creative co-directors Paul Labonte, left, and Justin Kingsley at Stade Saputo on Jan. 14, 2021. The club has rebranded the team as Club de Foot Montréal. Photo by Dave Sidaway /Montreal Gazette

Postmedia may earn an affiliate commission from purchases made through our links on this page.

Article content

The backlash against the rebranding of Montreal’s Major League Soccer franchise continues. And now, it seems, the club has caused a rift with one of its most-devoted base of supporters.

Ultras Montréal, which identifies itself as a group of independent supporters of the team formerly known as the Impact, along with the soul and voice of Saputo Stadium, has launched an online petition, hoping Club de Foot Montréal (CFM) will return to its Impact moniker.

“We were mostly shocked by what we saw … like most people,” Felipe Vera, a member of the Ultras since 2010, said on Friday. “We weren’t expecting the Impact to do something so drastic.

“We’re not the only ones not in favour of a name change, especially not the way it was done,” he added. “To change something like that, it’s kind of like saying what happened before is no longer considered.”

The name change, along with a new logo that looks like a snowflake, was announced by president Kevin Gilmore on Jan. 14. The move has generally been criticized on both social media and by mainstream media outlets since.

Advertisement

  <p> This advertisement has not loaded yet, but your article continues below. </p>     <h2>Article content</h2> <p>The Ultras on Thursday <a href="https://twitter.com/ultrasmontreal" target="_blank" rel="noopener">posted on Twitter</a> its desire to have 5,000 people sign the petition, one that originally was started last month, shortly after it was reported a rebranding was forthcoming. By Friday afternoon, 4,265 had signed.</p> <p>The group, in its petition, maintains it’s still dealing with the shock and sense of betrayal from the name change; that the Impact has been a part of Montreal’s sporting heritage for 28 years. Mostly, the group’s upset this was done without its input.</p> <p>The group wrote to Gilmore and owner <a href="https://montrealgazette.com/sports/soccer/mls/montreal-impact/impact-eyes-options-to-mitigate-11-million-annual-shortfall" target="_blank" rel="noopener">Joey Saputo</a> in December. Gilmore responded, thanking the Ultras for their support while extending an invitation to cooperate on some future plans, according to Vera.</p> <p>Gilmore couldn’t be reached for comment on Friday. However, a CFM official predictably said a return to the Impact name was out of the question. But that won’t deter the Ultras, who claimed the petition was only the first salvo and more action will follow in the coming weeks.</p>  <h2>Advertisement</h2>      <p> This advertisement has not loaded yet, but your article continues below. </p>     <h2>Article content</h2> <p>“We wouldn’t have started sharing the petition if we didn’t believe in it,” Vera said. “The same way we support the team, hoping they win. It’s something we believe in.</p> <p>“We strongly believe it’s not too late for the team to change course.”</p> <p>Multiple MLS franchises have rebranded over the years, looking to instill more of a European flavour in hopes of attracting a larger fan base. But not all of the moves were greeted favourably.</p> <p>Earlier this month, the Chicago Fire announced, following more than a year of fan outrage, it was changing its logo — again. The logo used last season, announced in November 2019, was ridiculed because it resembles the Vancouver Whitecaps’ while sharing the colours of Real Salt Lake.</p> <p>The <a href="https://www.mlssoccer.com/post/2020/11/13/major-league-soccer-targeting-early-march-start-2021-season" target="_blank" rel="noopener">2021 MLS season</a> is scheduled to begin in mid-March, but CFM doesn’t know whether home games at Saputo Stadium, with spectators, will be permitted. Vera said it’s premature to contemplate whether Ultra members will continue attending matches.</p> <p><a href="mailto:hzurkowsky@postmedia.com">hzurkowsky@postmedia.com</a></p> <p><a href="http://twitter.com/HerbZurkowsky1">twitter.com/HerbZurkowsky1</a></p> <button type="button"></button><ol><li><a href="https://montrealgazette.com/sports/soccer/mls/club-de-foot-montreal/cf-montreal-trades-maxi-urruti-to-houston" target="_blank" rel="noopener"><img alt="Montreal Impact's Maximiliano Urruti celebrates his goal against the Vancouver Whitecaps during first half MLS action in Montreal on Wednesday August 28, 2019." data-src="https://smartcdn.prod.postmedia.digital/montrealgazette/wp-content/uploads/2021/01/0829-spt-impact-whitecaps.jpg?h=96&strip=all&quality=80" height="96" src="https://smartcdn.prod.postmedia.digital/montrealgazette/wp-content/uploads/2021/01/0829-spt-impact-whitecaps.jpg?h=96&strip=all&quality=80,                                     https://smartcdn.prod.postmedia.digital/montrealgazette/wp-content/uploads/2021/01/0829-spt-impact-whitecaps.jpg?h=192&strip=all&quality=80 2x,                                     https://smartcdn.prod.postmedia.digital/montrealgazette/wp-content/uploads/2021/01/0829-spt-impact-whitecaps.jpg?h=288&strip=all&quality=80 3x" width="96" /><h3> CF Montréal trades Maxi Urruti to Houston </h3></a></li><li><a href="https://montrealgazette.com/sports/soccer/mls/club-de-foot-montreal/montreal-impact-rebrands-takes-on-a-new-name-club-de-foot-montreal" target="_blank" rel="noopener"><img alt="Kevin Gilmore, president and CEO, centre, with creative co-directors Paul Labonte, left, and Justin Kingsley at Stade Saputo on Thursday." data-src="https://smartcdn.prod.postmedia.digital/montrealgazette/wp-content/uploads/2021/01/0115-city-impact-ds21-0114-impact-3546.jpg?h=96&strip=all&quality=80" height="96" src="https://smartcdn.prod.postmedia.digital/montrealgazette/wp-content/uploads/2021/01/0115-city-impact-ds21-0114-impact-3546.jpg?h=96&strip=all&quality=80,                                     https://smartcdn.prod.postmedia.digital/montrealgazette/wp-content/uploads/2021/01/0115-city-impact-ds21-0114-impact-3546.jpg?h=192&strip=all&quality=80 2x,                                     https://smartcdn.prod.postmedia.digital/montrealgazette/wp-content/uploads/2021/01/0115-city-impact-ds21-0114-impact-3546.jpg?h=288&strip=all&quality=80 3x" width="96" /><h3> Montreal Impact rebrands, takes on a new name: Club de Foot Montréalhttps://montrealgazette.com/sports/soccer/mls/club-de-foot-montreal/montreal-impact-rebrands-takes-on-a-new-name-club-de-foot-montreal </h3></a></li><li><a href="https://montrealgazette.com/sports/soccer/mls/montreal-impact/championship-is-on-the-horizon-for-rebranded-impact-saputo-vows" target="_blank" rel="noopener"><img alt="Sep 9, 2020; Montreal, Quebec, CAN; Toronto FC forward Pablo Piatti (7) and Montreal Impact defender Jukka Raitala (22) battle for the ball during the first half at Stade Saputo. Mandatory Credit: Jean-Yves Ahern-USA TODAY Sports" data-src="https://smartcdn.prod.postmedia.digital/montrealgazette/wp-content/uploads/2021/01/soccer-usa-.jpg?h=96&strip=all&quality=80" height="96" src="https://smartcdn.prod.postmedia.digital/montrealgazette/wp-content/uploads/2021/01/soccer-usa-.jpg?h=96&strip=all&quality=80,                                     https://smartcdn.prod.postmedia.digital/montrealgazette/wp-content/uploads/2021/01/soccer-usa-.jpg?h=192&strip=all&quality=80 2x,                                     https://smartcdn.prod.postmedia.digital/montrealgazette/wp-content/uploads/2021/01/soccer-usa-.jpg?h=288&strip=all&quality=80 3x" width="96" /><h3> 'Championship is on the horizon' for rebranded Impact, Saputo vows </h3></a></li></ol><button type="button"></button>  <h2>Share this article in your social network</h2>       <h2>Montreal Gazette Headline News</h2> <p>Sign up to receive daily headline news from the Montreal Gazette, a division of Postmedia Network Inc.</p>    By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc. You may unsubscribe any time by clicking on the unsubscribe link at the bottom of our emails. Postmedia Network Inc. | 365 Bloor Street East, Toronto, Ontario, M4W 3L4 | 416-383-2300    <h2>Thanks for signing up!</h2> <p>A welcome email is on its way. If you don't see it please check your junk folder.</p> <p>The next issue of Montreal Gazette Headline News will soon be in your inbox.</p>  <p> We encountered an issue signing you up. Please try again </p>     <h3>Comments</h3> <p> Postmedia is committed to maintaining a lively but civil forum for discussion and encourage all readers to share their views on our articles. Comments may take up to an hour for moderation before appearing on the site. We ask you to keep your comments relevant and respectful. We have enabled email notifications—you will now receive an email if you receive a reply to your comment, there is an update to a comment thread you follow or if a user you follow comments. Visit our <a href="https://pages.postmedia.com/community-guidelines/">Community Guidelines</a> for more information and details on how to adjust your <a href="https://pages.postmedia.com/community-guidelines/#FAQ8">email</a> settings. </p>

Source

Shop for NFL Gear at Fanatics!
gameday
gameday
Welcome to GameDay.Blog. Powered by SportsBook-Live.com. We offer Tickets, fan Merchandise, News and RSS feeds for all your Favorite Professional sports leagues.